Shinsegae Main Store-Food Hall

Location: Seoul, South Korea
Completion: 2014
Client: Shinsegae
Interior Design: Yabu Pushelberg
Photography: Onur Sunguroglu, Yabu Pushelberg


Lighting the gourmet journey

The preliminary and detail design by Inverse for the Gourmet Street and Food Hall in Shinsegae’s flagship store Myeong-dong, combines concealed and integrated fixtures for general and accent illumination and custom-made, decorative luminaires for visual interest.

With its speciality food counters and mini-restaurants, the huge basement offers an exemplary blend of luxury, quirkiness and accessibility. The lighting scheme is understated but stylish. The bespoke luminaires, in particular, help develop a journey through the food hall, complementing the artisanal and artistic direction of Yabu Pushelberg’s interior design.